Cvent has completed its acquisition of ON24, an AI-powered
webinar and video platform for B2B enterprise sales and marketing. The all-cash deal, first
announced last December and valued at approximately $400 million, will add
ON24’s digital engagement capabilities to Cvent’s tech stack, as the company
sharpens focus on marketing automation and lead generation.
“Cvent plans to continue to invest in and grow the ON24
platform with a steadfast focus on AI and its enterprise-grade reliability and
compliance standards,” the company said in a statement.
“Organizations that rely on ON24 for webinars and digital
engagement can expect the same industry-leading experience they trust today—now
strengthened by Cvent's direct investment.”
Reggie Aggarwal, Cvent founder and CEO, added: “In-person,
hybrid, webinars and digital experiences all have to work together to drive
real business results. Bringing ON24 into the Cvent portfolio is the next step
in delivering on that vision and enabling organizations to accelerate growth
through events.”
The ON24 deal was announced weeks after Cvent also acquired
Goldcast, an AI-powered video content platform, at the end of 2025. Cvent's SVP
of product management, McNeel Keenan, discussed the company’s virtual event
investment strategy in a recent
interview with BTN.